Here's a breakdown of our exact strategy we used to generate extraordinary results for our client.
Upon meeting with the seller (Mark), we took a tour of the condo. A long term tenant had just moved out, and the home was NOT ready to go. There were numerous repairs that were needed. We also recommended new paint throughout, and new carpet in the bedrooms. We scheduled out our handyman & painter to get on it, and had it done quickly.
We offered our free Concierge service, which fronts the costs of any necessary pre-listing work (painting, handyman, staging, landscaping, etc), but this seller decided to tackle it out of pocket.
We partnered with a new staging start-up, Guesthouse. Guesthouse sends a designer out to the home and does an initial walk-through. They then send over a couple of design boards (like Pinterest), and we chose a style. All of the furniture is high-end (not staging furniture), and can be purchased by the incoming buyer if necessary. With this particular condo, we definitely wanted to show off the second bedroom as a home office, and get furniture up onto the rooftop deck to show what could be done with the outdoor space.
We partnered with our videographer to showcase this home with a "showcase" listing video. We wanted to tell the story of the neighborhood itself, not just the specifics of the home. When you're buying in Downtown, you're buying the "lifestyle" just as much as you are buying the 2 bedrooms & 2 bathrooms. This one was a tad innovative, as we shot the video completely in a vertical aspect ratio. We've observed that over 90% of our video views are now coming on mobile devices, so we want to reduce any friction in the viewing experience.
By this point, with our photography & video work done, we were able to roll out our digital & print campaigns. This is where the secret sauce comes in. With this home, we ran a full gamut of outbound ads, including:
Facebook Lead Ads
YouTube "Pre-Roll" Ads
Google PPC Ads
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